Hi, I’m Sandor. I’m a designer and creative technologist, currently based in London, England.
I grew up in a small town in Hungary. When I was 13, I saved enough money to buy a computer and connect it to a painfully slow dial-up internet connection.
It changed my world. I built websites, ran two Hungarian football fan sites and met people far beyond my hometown. For the first time, I understood what made the internet feel magical.
At 15, I moved to the UK. I studied English, then moved on to information technology. I began working as a software engineer while studying part-time, then enrolled in computer science at Goldsmiths, University of London.
Goldsmiths was where I finally understood what design actually was. Engineering and design students studied some of the same modules together, so I was not simply consuming lectures from a distance. I was learning alongside designers, and everything was deeply human-centred. It made me realise how little I had understood about design, and how naturally I was drawn to questions about what people found meaningful.
Engineering had taught me how to make things work, but I was much better at figuring out what mattered to people and trying to understand why. Design felt like a much better fit because it gave that instinct a practical form.
Around the same time, I was reading a biography of Jony Ive. I learned that Goldsmiths had been one of the places he considered before a scholarship took him to Newcastle. The thought that he could easily have ended up in the same seat where I was reading about him made the path feel unexpectedly close. It was inspiring to connect what I was learning with the people whose work had already shaped how I saw technology.
It was 2015. Mobile had matured, but there was still so much left to invent. The lectures, the people I admired, and the opportunities ahead made design feel less like a subject and more like a craft I wanted to master. I wanted to understand how good design could make technology more human.
I worked at agencies such as W12 and joined several early-stage companies. I was around Monzo and Revolut when they were still prepaid cards and saw how quickly a small idea could become something much bigger.
In 2017, I joined Facebook as one of two product design interns hired outside the US across EMEA and APAC. The experience gave me a strong foundation and made me want to learn from as many different products, teams and industries as possible.
That took me through Ticketmaster, an AI fraud detection start-up and Deliveroo during one of the most exciting periods in its growth. I later freelanced with healthcare companies and teams connected to Zinc VC, and became head of product at Wevat, one of London’s fastest-growing fintech companies.
After the pandemic began, I joined Skedulo and helped build platform technology supporting the COVID-19 vaccination rollout.
I joined Expedia Group in 2023. Today I design agentic product experiences, bringing together the two things that first drew me to the internet: building new technology and making it useful for people.